A goal-setting system that aligns teams on measurable product outcomes.
Product ManagementAn Objective is a clearly defined goal that is qualitative and inspirational. It sets a direction for the team and provides meaning and purpose to their work.
An Objective is a clearly defined goal that is qualitative and inspirational. It sets a direction for the team and provides meaning and purpose to their work.
Objectives and Key Results (OKRs) are a widely adopted framework for setting and tracking goals. Product managers use OKRs to align team efforts with business strategy, track progress, and drive outcomes. An Objective defines what you want to achieve — ambitious and inspirational — while Key Results describe how you’ll measure success through specific, measurable outcomes.
OKRs promote focus, accountability, and alignment across product teams. By setting quarterly OKRs, PMs create clarity on what matters most while avoiding distraction from lower-impact tasks.
Join thousands of professionals preparing for interviews together. Book free Peer to Peer Mock Interviews and get personalized feedback.