Understand user loss versus continued engagement.
Product ManagementPercentage of users who stop using your product over a time period.
Percentage of users who stop using your product over a time period.
Churn and retention are critical metrics for product sustainability. Churn measures the rate at which users stop using a product, while retention tracks how many continue to return. Monitoring these helps PMs identify product issues, optimize engagement strategies, and improve long-term value delivery.
Low churn and high retention are indicators of strong product-market fit and user satisfaction.
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