Visualize steps users take and where they drop off.
Product ManagementA funnel is a series of steps users must complete to achieve a desired goal.
A funnel is a series of steps users must complete to achieve a desired goal.
Funnel analysis breaks down the user journey into stages to reveal where users drop off before completing a goal (e.g., signup, purchase). Each stage conversion rate reveals friction points. By optimizing the funnel, PMs can improve conversion and growth.
Funnels are key to product-led growth and UX improvement.
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