Plan how to deliver and sell your product to target customers.
Product ManagementGTM defines how a company will launch and promote a product to customers.
GTM defines how a company will launch and promote a product to customers.
Go-to-market (GTM) strategy is a detailed plan for launching a product, reaching target customers, and achieving competitive advantage. It includes product positioning, pricing, distribution, sales channels, and marketing. A strong GTM aligns stakeholders and increases launch success.
Every product launch should have a clear GTM roadmap.
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