A strategy where the product itself drives business growth.
Product ManagementPLG is a business model where the product itself drives acquisition, expansion, and retention by delivering value early and consistently through usage.
PLG is a business model where the product itself drives acquisition, expansion, and retention by delivering value early and consistently through usage.
Product-Led Growth (PLG) is a go-to-market strategy where the product serves as the primary vehicle for customer acquisition, retention, and expansion. Rather than relying solely on sales and marketing, users engage directly with the product to experience value.
PLG emphasizes ease of onboarding, delivering quick time-to-value, and continuous user engagement. Success is measured through metrics like activation, PQLs, and virality. Product teams must align design, UX, and engineering to remove friction and drive adoption from within the product experience itself.
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