Distinguish between what your product does and why it matters.
Product ManagementA product capability or function — e.g., "two-factor authentication" or "custom dashboards".
A product capability or function — e.g., "two-factor authentication" or "custom dashboards".
Features describe what your product does. Benefits explain how those features help users. Successful product communication, marketing, and onboarding emphasize benefits over raw functionality.
PMs must ensure user-facing content connects features to outcomes. Saying “1-click export” is a feature; saying “save time with one-click reports” is a benefit. The “so what?” test helps highlight user value behind each capability.
Join thousands of professionals preparing for interviews together. Book free Peer to Peer Mock Interviews and get personalized feedback.