Gauge customer loyalty and advocacy using one key question.
Product ManagementNPS gauges customer advocacy based on a single question—recommendation likelihood.
NPS gauges customer advocacy based on a single question—recommendation likelihood.
Net Promoter Score (NPS) is a widely used metric to measure customer loyalty. It asks users: “How likely are you to recommend this product to others?” Responses are scored from 0–10 and categorized into Promoters (9–10), Passives (7–8), and Detractors (0–6).
The score is calculated as %Promoters - %Detractors. It reflects not just satisfaction, but long-term product love.
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