Shift product direction to unlock new opportunity or traction.
Product ManagementReframe what problem you solve, who you serve, or how you deliver value.
Reframe what problem you solve, who you serve, or how you deliver value.
A product pivot is a strategic change in product direction to better meet user needs, address market feedback, or improve business viability. It may involve changing the audience, problem, feature set, or business model. Pivots are common in early-stage products when traction is low.
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