Understand the difference between aspirational goals and performance metrics.
Product ManagementOKRs consist of qualitative objectives and 3–5 measurable key results. They are ambitious, time-bound, and stretch goals.
OKRs consist of qualitative objectives and 3–5 measurable key results. They are ambitious, time-bound, and stretch goals.
OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) are two goal-setting frameworks used in product and business management. OKRs define ambitious, directional goals with measurable outcomes, while KPIs monitor the performance of ongoing business operations.
OKRs encourage innovation and alignment across teams, while KPIs focus on stability and progress tracking. Successful teams use both, ensuring strategic ambition while tracking performance signals. PMs should align product OKRs with company-level goals for maximum impact.
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