Understand the journey from ideation to decline stage.
Product ManagementAt launch, the focus is on awareness, early adoption, and feedback loops. Revenue is low, and costs are high due to R&D and marketing.
At launch, the focus is on awareness, early adoption, and feedback loops. Revenue is low, and costs are high due to R&D and marketing.
Product lifecycle stages represent the phases a product goes through from inception to market exit. These stages include introduction, growth, maturity, and decline. Each stage has distinct characteristics in terms of user adoption, revenue potential, competitive pressure, and strategic focus.
PMs must understand lifecycle stages to make data-informed decisions about investment, marketing, support, and innovation. Lifecycle awareness helps with roadmap planning, resource allocation, and recognizing when to sunset or pivot products effectively.
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