Explore qualitative and quantitative research methods for PMs.
Product ManagementExplores why users behave the way they do. Often involves interviews, usability testing, or ethnography.
Explores why users behave the way they do. Often involves interviews, usability testing, or ethnography.
User research is the foundation of product discovery. It comes in many forms—qualitative and quantitative, attitudinal and behavioral. Choosing the right type helps PMs extract insights aligned with their product stage and decisions.
Whether it’s usability testing, field studies, or A/B tests, good research drives better product outcomes.
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