Consumer-focused digital products for everyday users.
Product ManagementUsers expect immediate value—optimize onboarding and time to "aha" moment.
Users expect immediate value—optimize onboarding and time to "aha" moment.
B2C (Business-to-Consumer) products are designed for individual users and mass-market audiences. These products must offer instant value, delightful UX, and viral potential. PMs optimize for scale, retention, and monetization via ads, freemium, or subscriptions in highly competitive environments.
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