Craft user personas that guide product strategy and design.
Product ManagementPersonas include name, role, bio, needs, frustrations, and goals based on user data.
Personas include name, role, bio, needs, frustrations, and goals based on user data.
User personas are fictional characters representing key user segments. Built from research, they describe goals, behaviors, motivations, and pain points. Good personas inform UX, feature prioritization, and messaging.
They help PMs empathize with real users and build with clarity and focus on user value.
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