Tracks how many users reach initial product value quickly.
Product ManagementActivation happens when users reach a key milestone that delivers product value.
Activation happens when users reach a key milestone that delivers product value.
Activation rate measures the percentage of users who experience value early in the user journey. It’s a key leading indicator of retention and product fit. Activation typically involves completing a core task (e.g., uploading a file, inviting teammates) and shows whether onboarding is successful.
Improving activation boosts retention and engagement downstream.
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