Ongoing learning from users to guide product decisions.
Product ManagementTalk to at least one customer weekly. Continuous insights reduce bias and increase speed.
Talk to at least one customer weekly. Continuous insights reduce bias and increase speed.
Continuous discovery is the practice of regularly engaging with customers to uncover needs, validate ideas, and reduce risk. It replaces big-batch research with ongoing interviews, tests, and feedback cycles that fuel product learning week after week.
This mindset helps PMs stay aligned with evolving user behavior and ensures the roadmap delivers consistent value.
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