Identify the one metric that best captures your product’s value.
Product ManagementA North Star Metric is the key measure that best reflects the value delivered to users and guides long-term growth.
A North Star Metric is the key measure that best reflects the value delivered to users and guides long-term growth.
The North Star Metric (NSM) is the single metric that best captures the core value your product delivers to customers. It aligns teams across departments toward a common goal and reflects long-term success rather than short-term gains.
An effective NSM drives focus and helps prioritize features, experiments, and strategies. For example, Spotify’s NSM might be “time spent listening,” which correlates to user engagement and business growth.
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