Clarify what value your product offers to which audience and why.
Product ManagementA concise, compelling summary of what you offer, who it’s for, and how it’s better or different.
A concise, compelling summary of what you offer, who it’s for, and how it’s better or different.
A value proposition is a clear statement that explains how your product solves a specific problem for a defined audience, and why it’s better than alternatives. It is the foundation of positioning, messaging, and product strategy.
Great value propositions are simple, specific, and resonate with user needs. PMs refine them through interviews, testing, and iteration. They appear on landing pages, in investor decks, and product onboarding flows.
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