Tracks how many users complete a desired action or goal.
Product ManagementConversion Rate = (Conversions / Total Visitors) × 100.
Conversion Rate = (Conversions / Total Visitors) × 100.
Conversion rate measures the percentage of users who complete a desired action, such as signing up, purchasing, or upgrading. It’s a key indicator of how well a product or feature drives value and supports business goals. Improving conversion rate often involves testing CTAs, messaging, flows, and design.
High conversion = good UX, value clarity, and user trust.
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