Define how users perceive your product vs. competitors.
Product ManagementPositioning defines the product’s place in the market and user’s mind.
Positioning defines the product’s place in the market and user’s mind.
Product positioning is the strategic process of defining how your product is perceived by the target audience. It articulates who it’s for, what problem it solves, and how it’s different from alternatives. Strong positioning improves messaging, pricing, and user trust.
It’s the foundation for go-to-market success.
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