Visualize the full user experience across all touchpoints.
Product ManagementUser first learns about your product. Messaging must align with needs and intent.
User first learns about your product. Messaging must align with needs and intent.
Customer journey mapping is a method to visualize the steps users take when interacting with a product or brand. It highlights touchpoints, emotions, pain points, and opportunities across stages like awareness, consideration, conversion, and retention.
PMs use it to spot friction, improve UX, and align teams around customer-centric improvements.
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