Product Planning

A strategic process for defining the roadmap and lifecycle of a product.

Product Management
IH InterviewHood
Definition

Product planning is the strategic process of deciding what a product will achieve, how it will evolve, and how it aligns with business and user goals over time. It drives clarity and execution.

Definition

Product planning is the strategic process of deciding what a product will achieve, how it will evolve, and how it aligns with business and user goals over time. It drives clarity and execution.

Product Planning is a foundational process in product management where teams define a product’s goals, strategy, features, and roadmap. It includes identifying market needs, evaluating opportunities, and outlining how the product will deliver value over time.

Effective product planning involves cross-functional collaboration, prioritization, and iteration. It ensures alignment between stakeholders and lays the groundwork for execution across design, development, and marketing. A well-structured plan maximizes the chances of building a product that meets both user needs and business goals.

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