Master the art of extracting valuable insights from users.
Product ManagementAvoid yes/no queries. Ask how, why, or tell me about... to encourage storytelling and detail.
Avoid yes/no queries. Ask how, why, or tell me about... to encourage storytelling and detail.
Customer interviews are a direct line to user pain points, desires, and workflows. Good interviews avoid bias, focus on experience, and let the customer speak freely. PMs must prepare open-ended questions and actively listen.
These insights fuel better problem framing and opportunity mapping—critical to product success.
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