A growth model to track user lifecycle from acquisition to revenue.
Product ManagementAcquisition measures how users discover your product. It includes channels like SEO, ads, referrals, and partnerships. Optimize this stage to increase reach and attract relevant users.
The AARRR Framework, also known as the Pirate Metrics model, is a powerful structure used by product managers and growth teams to analyze and optimize the user journey.
It breaks down the funnel into five stages: Acquisition, Activation, Retention, Referral, and Revenue. By tracking key metrics at each of these stages, teams can make data-driven decisions to improve conversion, engagement, and monetization.
This model helps identify bottlenecks, uncover growth opportunities, and align product strategy with user behavior and business goals. Mastering AARRR is essential for anyone working in product-led growth.
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