Rate features by Impact, Confidence, and Ease to prioritize quickly.
Product ManagementHow much the feature or idea could positively affect key metrics or user outcomes.
How much the feature or idea could positively affect key metrics or user outcomes.
The ICE framework scores features based on Impact, Confidence, and Ease. It’s a simpler alternative to RICE, designed for quick and intuitive prioritization — especially for startups and lean teams.
Each factor is scored from 1 to 10, and the ICE score is the average. A higher score suggests the idea is worth pursuing. ICE is fast and flexible, often used for experimentation or growth hacking tasks.
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