Data-Informed vs. Data-Driven

Use data to guide, not dictate, product decisions and strategy.

Product Management
IH InterviewHood
Data-Driven

In a data-driven culture, decisions are primarily influenced by quantitative metrics, experiments, and dashboards.

Data-Driven

In a data-driven culture, decisions are primarily influenced by quantitative metrics, experiments, and dashboards.

Data-Informed vs. Data-Driven refers to different approaches to decision-making in product management. A data-driven mindset uses metrics as the primary input, while a data-informed approach balances data with user empathy, intuition, and qualitative research.

Being too data-driven can lead to short-term optimizations or misinterpretations. Smart PMs use data as a guide, not gospel. They triangulate insights from multiple sources to make balanced and creative decisions aligned with long-term goals.

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