The moment users truly love and need your product.
Product ManagementPMF occurs when your product solves a real, validated user problem — leading to consistent usage and strong retention signals.
PMF occurs when your product solves a real, validated user problem — leading to consistent usage and strong retention signals.
Product-Market Fit (PMF) is achieved when your product satisfies a significant market need, resulting in organic growth, retention, and user advocacy. It’s a key milestone for product success and often a prerequisite before scaling efforts.
PMF is usually identified by strong customer signals — repeated usage, word of mouth, high NPS, and low churn. PMs iterate on features, UX, and positioning to get there. Metrics like retention cohorts and the 40% rule help quantify PMF.
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