Group users to track behavior patterns over time.
Product ManagementCohorts are groups of users with shared attributes or start dates, tracked over time.
Cohorts are groups of users with shared attributes or start dates, tracked over time.
Cohort analysis groups users by shared characteristics (like signup month) to observe their behavior over time. It helps understand retention, engagement, and long-term value by comparing how different user groups interact with your product. PMs use cohort trends to improve onboarding, features, and UX.
It’s especially useful for evaluating product changes and lifecycle behavior.
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