Amit Tripathi

Scaling businesses by building the platforms and growth engines behind it — from high-intent categories like Travel, Electronics and Fashion to core functions that enable efficient platforms - storefront, performance and experimentation, to marketing platforms that will allow spending the right kind of money to acquire and convert customers through - CRM, Performance Marketing and Ad Sales.

Over 20 years across multiple business lines, I’ve built new P&Ls from zero, modernised core platforms, and delivered profitable growth at scale.

In my current role at Tata Digital, we’ve grown GMV by ~80% YoY in high-intent categories, improved funnel conversion from 2% to 4.5%, and delivered ₹100Cr+ incremental GMV through ML-powered personalisation and experimentation-led velocity and introduced new revenue streams through Onsite and Offsite Ad Sales.

My approach to growth focuses first on whom we acquire (traffic quality and intent), then on how fast they succeed (activation), then on why they return (attach, loyalty, category depth), and only then on optimising unit economics so efficiency scales on a healthy revenue engine.

I shape environments where PMs become strategic operators — with strong product judgment, system-thinking, clear success metrics, and the autonomy to make decisions close to the customer. My goal is to build leaders who can lead leaders as the business evolves.

I enjoy solving for what doesn’t yet exist, fixing what’s blocking scale, and building platforms and product cultures that power the next 3–5 years of business growth. If you’re scaling the next wave of growth at your organisation, let’s connect.