Assess internal and external factors with SWOT: Strengths, Weaknesses, etc.
Product ManagementInternal capabilities or advantages — strong brand, loyal users, proprietary tech, etc.
Internal capabilities or advantages — strong brand, loyal users, proprietary tech, etc.
SWOT analysis is a strategic planning tool that evaluates Strengths, Weaknesses, Opportunities, and Threats. It helps PMs make informed decisions, identify competitive edges, and mitigate risks.
SWOT blends internal assessment (Strengths & Weaknesses) with external environment (Opportunities & Threats). Use it for product launches, market analysis, or competitor reviews.
Join thousands of professionals preparing for interviews together. Book free Peer to Peer Mock Interviews and get personalized feedback.