HCL Tech is a leading global IT services and software company, surpassing $14 billion in revenue this year. Leveraging our strong foundation and leadership in AI, Digital, Cloud and Engineering capabilities, we are poised to make significant strides in the AI and GenAI space.
We’re seeking a Deputy Marketing Manager for our AI advisory portfolio. HCL Tech’s AI Advisory services offer consulting across:
1) Idea-to-POC development through AI Labs
2) Responsible AI & Governance
3) Business Process Reengineering
4) Cybersecurity and Red teaming, driving our mission to support clients in their AI Journey.
Develop and execute the product marketing strategy for the AI Advisory services, refining the AI narrative, messaging, and market positioning through go-to-market and experiential campaigns that align with business objectives and enhance brand awareness.
Lead end-to-end product pre-launch and launch planning, including strategy, timelines, messaging, and execution. Partner with cross-functional teams to prioritize milestones and ensure alignment across stakeholders.
Create clear, compelling positioning and messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that demonstrate how AI Advisory drives value stream innovation for clients.
Plan, execute, and optimize integrated marketing campaigns across digital, events, email, and other channels to drive demand generation, accelerate pipeline, and increase product adoption.
Develop and own the ABM strategy for strategic accounts and partners, leveraging 1:1 and 1:few programs to maximize engagement and influence.
Measure and report on marketing and GTM program performance, evaluate campaign effectiveness, and provide data-driven insights and recommendations for continuous improvement.
Track AI industry trends, analyze analyst reports, and perform competitive analysis to inform GTM strategy, positioning, and product development.
Develop and maintain product website content, sales enablement tools, and all GTM materials to support internal teams and customer-facing initiatives.
You will be part of a close knit, highly passionate team that is working in one of the most talked about areas in the technology industry today.
Become a Product Manager at Interviewhood for 3 months. Gain real PM experience and build your portfolio.