Content Writer – IT Services & Software Development
P99SOFT
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Pune, Maharashtra, India Full Time  • Mid level Posted 5 Months, 1 Week ago in.linkedin.com
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About the Job
Designation : - Content Writer – IT Services & Software Development
Experience : - 3 - 5 Yrs
Location : - Hyderabad, Pune, Bangalore (Hybrid)
Key Responsibilities
  • Develop high-quality, engaging content focused on IT services, software development, and digital transformation
  • Write and edit website content, blog posts, white papers, case studies, marketing collateral, and long-form content (e.g., eBooks, whitepapers, thought leadership)
  • Translate technical concepts into clear, engaging copy by collaborating with SMEs, design, dev, and marketing teams
  • Publish and manage content using CMS tools (e.g., WordPress, Wix) and optimize content based on SEO principles
  • Create content for email campaigns, social media (LinkedIn, Twitter), display/search ads, and promotional material
  • Conduct market research, keyword planning, and competitor benchmarking using tools like SEMrush, Moz, Surfer SEO, or Google Analytics
  • Ensure all content aligns with brand tone and is optimized for readability, SEO, and user experience
  • Create and manage editorial calendars, social media calendars, and campaign content workflows
  • Write compelling ad copy (Google, Meta), technical articles, and press releases for B2B and B2C audiences across various sectors (IT, FinTech, MarTech, HRTech, Logistics, Healthcare)
Qualifications
  • 3–5 years of content writing experience, preferably in an MNC or agency setting
  • Proven experience in writing SEO-optimized, non-AI-generated content for websites, blogs, and technical documentation
  • Strong understanding of IT, software development, cloud services, and enterprise tech landscape
  • Experience with B2B & B2C content creation across domains like FinTech, HRTech, MarTech, SaaS, and e-learning
  • Hands-on experience with CMS (WordPress, Wix), Google Analytics, Search Console, Jira, Grammarly, and tools like Copyleaks, Accuranker
  • Familiarity with content publishing, script/storyboard writing, infographic structuring, and campaign management
  • Excellent written and verbal communication skills with a high level of attention to detail
  • Self-driven, adaptable, and comfortable working in fast-paced or startup environments
About P99SOFT
Pune, Maharashtra, India
IT Services and IT Consulting
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