About Track3D

Track3D is a

Reality Intelligence platform for the construction industry

, helping owners, general contractors, and trade partners gain objective visibility into project progress through automated visual documentation and progress tracking.

We’re building toward category leadership in

automated construction monitoring

— and marketing plays a central role in defining that narrative.

The Role

This is Track3D’s

first senior marketing leadership hire

. You will

own marketing end-to-end

— defining strategy, positioning, and execution — and operate as a

hands-on individual contributor

initially. This role requires comfort with ambiguity, first-principles thinking, and close collaboration with founders, sales, product, and customer success.

This is not a role for someone looking to inherit a team or run a narrow function.

It is for someone who wants to

build and lead marketing from the ground up

.

What You’ll Own

Positioning & Messaging

• Define and own Track3D’s positioning across ICPs and personas
• Translate product capabilities into clear, compelling narratives
• Establish Track3D’s external voice and point of view

Go-to-Market & Demand

• Define the marketing strategy aligned to revenue and pipeline goals
• Decide which channels matter (and which don’t) at each stage
• Partner closely with Sales on target accounts, enablement, and deal support

Product Marketing & Enablement

• Own product narratives, launches, and core customer-facing assets
• Build foundational sales enablement (decks, one-pagers, case studies)
• Work with Product and CS to capture and amplify customer value

Category & Platform Narrative

• Drive Track3D’s long-term platform and category narrative
• Build thought leadership alongside near-term GTM execution
• Establish Track3D as a credible voice in construction progress monitoring

Team & Function Building

• Build marketing from first principles
• Hire and scale the team over time
• Create repeatable playbooks, processes, and operating cadence

Who This Role Is For

This role is for someone who:

• Has

senior-level experience

in B2B SaaS marketing

• Has owned

positioning and product marketing

at scale or early stage

• Has operated as a

first or early marketing leader

• Is comfortable being both

strategist and executor

• Thinks in terms of

revenue impact, narrative clarity, and long-term leverage

• Enjoys building in ambiguity and making hard calls

This role is likely not a fit if you are looking for:

• A narrow channel-ownership role
• A large existing team
• Highly structured, low-ambiguity environments

Why Track3D

• Build marketing

from zero to scale

• Shape a category, not just campaigns
• Work directly with founders on strategy
• Join a company with real traction and momentum
• Opportunity to grow this role into

VP Marketing / CMO

as the company scales

How to Apply,

Interested candidates can apply through this LinkedIn job post by submitting their resume,

or alternatively, send your resume to

careers@track3d.ai

.