=Key Deliverables of the Job

Task Dimensions

Importance (% time & efforts)

1.Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions

Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio

Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level

Data Analysis and Data Mining leading to facilitating marketing decisions

2.Development of Brand Development Strategy

Preparation of marketing mix

Development of Brand positioning/ Product differentiation techniques

Managing Brand life cycle

Strategic Planning/ Problem Solving & Decision Making

3.Development of marketing activities and product promotional campaigns (marketing programs)

Usage of analytical tools to identify problems and make decisions

Customer Segmentation & targeting

Design & Development of Promotional inputs

Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.

4.Development of brand positioning, communication strategies and promotional tools & inputs

Development/ Usage of communication strategy & tools

Train the field force in using these in-clinic communication drivers

5.Direct marketing and promotional activities to most opportunistic market segments to maximize penetration

Explore/ Identify potential market segments & new frontiers

Leverage new business opportunities/ business alliances

Saliency based input planning

6.Liaison with production & supply chain department to ensure availability of stocks as per billing plans

7.Developing Customer Relation Activities in influencing decision-makers / influencers

Key customer Development (CRM activities)

Interaction & Negotiation with customers directly through customer visits

8.Driving implementation through the sales team

Training of sales force for implementation of promotional strategy, USPs etc

Review on effectiveness of strategies, tools etc

Feedback from internal customers (employees, line managers etc.)

Interaction with colleagues (phone calls, personal interaction, meetings etc)

Travel to locations to oversee implementation of marketing programs Implementation

9. Review of financial budgets, return on investments etc.

Maximise Gross Margins & contribution from the assigned portfolio

Tactical interventions including line extensions for maximizing profits

10.Ensuring Compliance with Organizational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.

11.Networking/ Self Learning & Development

External Networking

Self learning and development to understanding the contemporary practices, future evolution etc