PURPOSE OF THE JOB

• Lead product and customer marketing strategies to strengthen market presence in gateway subjects.
• Drive growth through customer-centric initiatives that enhance product adoption and

engagement.

• Build and nurture strong institutional partnerships to support long-term business objectives.
• Combine strategic vision with executional rigor to deliver impactful marketing outcomes aligned with organizational goals.

PRINCIPAL ACCOUNTABILITIES/ KEY RESULT AREAS

1. Product marketing strategy and execution

• Develop and implement a robust product marketing strategy with a clear customer value proposition.
• Drive initiatives to build market share in gateway subjects through differentiated positioning and compelling messaging.

2. Market analysis and portfolio strategy

• Lead segmentation, targeting, and positioning for the product portfolio.
• Conduct competitor analysis, market sizing, and growth planning.
• Identify need gaps in the existing portfolio using insights from market research and sales teams.
• Collaborate with the product development team to conceptualize and launch new products.

3. Customer segmentation and Go-To-Market (GTM)

• Design and implement institution segmentation models.
• Partner with sales teams to develop GTM strategies for retention, acquisition, and depth.

4. Marketing campaigns

• Plan and execute promotions and marketing activities for new product launches and customer engagement.
• Develop marketing and communication assets.
• Uphold editorial quality, brand consistency, and messaging clarity, ensuring all content resonates with customer needs and business objectives.
• Identify opportunities for thought leadership through participation in Principal Conclaves, and industry forums.
• Oversee on-ground execution of marketing initiatives.

5. Omni-channel outreach and partnerships

• Collaborate with product and communication teams to create integrated omni-channel marketing plans.
• Drive outreach programs and explore partnership opportunities with brands and strategic partners.

6. Strategy planning and leadership support

• Deliver actionable insights and strategic recommendations to the Managing Director and Business Heads.
• Develop high-impact strategy notes, presentations, and business review decks, including 5-Year Plans, quarterly updates, and key strategic projects.
• Enable cross-functional alignment across Sales, Product, Marketing, Operations, Finance, and Compliance to accelerate business outcomes.

SKILLS, KNOWLEDGE AND EXPERIENCE

• Preferred Postgraduate in marketing, management or related fields with good communication skills.
• Strong digital and data analytics skills.
• Ability to multi-task and handle a fast-paced work environment.
• Strong interpersonal skills, ability to communicate and manage well at all levels of the organization and with staff at remote locations.
• Strong problem-solving and creative skills and the ability to exercise sound judgment and make decisions based on accurate and timely analyses.
• High level of integrity and dependability with a strong sense of urgency and results-orientation.

KEY INTERFACES

Internal

• Interface with representatives from sales, marketing and product teams within the organization

External

• Interface with principals and educators, educational boards, event organizers, speakers, brand partners and agencies