The Head Product Marketing will lead the end-to-end product strategy across Inverter & Battery portfolios, driving category growth, market share expansion, margin improvement and successful product launches.
This is a strategic leadership role responsible for portfolio planning, positioning, pricing, go-to-market execution and lifecycle management. The role requires strong cross-functional collaboration with R&D, Sales, Manufacturing, Finance and Service.
Key Responsibilities
1 Category & Portfolio Strategy
- Develop 35 year category roadmap
- Define product architecture (Good-Better-Best ladder)
- Identify white spaces and growth segments
- Rationalize SKU portfolio
- Define price band strategy
2 Product Development & NPD Leadership
- Convert consumer and trade insights into product briefs
- Lead Product Requirement Documents (PRDs)
- Benchmark competition and define differentiation
- Drive structured launch processes
- Ensure commercial viability and cost optimization
3 Positioning & Messaging
- Define product positioning frameworks
- Develop naming and feature communication architecture
- Create product messaging toolkits for retail and institutional markets
- Align brand and product narratives
4 Go-To-Market & Launch Excellence
- Own annual launch calendar
- Develop dealer and distributor launch kits
- Build sales enablement modules
- Monitor first 90-day performance metrics
- Conducts structured competitor teardown
- Identifies defendable differentiation
- Avoids feature mimicry
- Builds strong battle cards
- Evaluation Signal: Spots hidden weaknesses in competitor products.
5 Sales & Trade Enablement
- Develop competitive battle cards
- Create product comparison tools
- Define upsell and cross-sell frameworks
- Strengthen combo offerings (e.g., UPS + Battery, Solar + Lithium)
6 Pricing & Margin Strategy
- Drive pricing strategy across regions
- Improve contribution margins
- Monitor price elasticity and competitive moves
- Partner with Finance on profitability optimization
- Understands channel margin structures
- Knows pricing psychology
- Can evaluate elasticity risk
- Comfortable owning revenue and profitability
- Evaluation Signal: Challenges a product feature if margin erosion is visible.
7 Lifecycle & Performance Management
- Conduct quarterly portfolio performance reviews
- Phase out underperforming SKUs
- Track gross margin and sales contribution
- Ensure portfolio simplification and efficiency
8 Market & Consumer Insights
- Conduct regular market visits and dealer interactions
- Track consumer feedback loops
- Identify emerging category trends
- Drive data-led decision making
Key Performance Indicators (KPIs)
- Market share growth across categories
- New product success rate (target 80%+)
- Gross margin improvement (24% annually)
- Launch cycle time reduction
- SKU rationalization efficiency
- Channel adoption of new products
Leadership Capabilities
- Ability to influence senior stakeholders
- Data-driven decision making
- Customer and dealer-centric mindset
- Strong ownership orientation
- Structured problem-solving approach
Qualifications & Experience
- MBA (Marketing) preferred
- 12-18 years of experience in Product Marketing / Category Management
- Experience in Electrical, Consumer Durables, Energy, Automotive Battery or related industries
- Proven track record managing 500 Cr+ portfolio preferred
- Strong P&L understanding
