Role & responsibilities

1. Product Life Cycle Management / Improvement

• Manage end-to-end product lifecycle, from concept to retirement.
• Introduce new schemes, features, and improvements to enhance existing products.

2. Product Specialisation

• Act as the subject matter expert for assigned products.
• Provide in-depth product training and support to regional sales teams.

3. Market & Intelligence Gathering

• Collect and analyse market intelligence from multiple sources.
• Monitor market conditions, segment sizes, growth trends, and competitor activities.

4. Product Training

• Conduct regular product and sales skill training for channel sales teams.
• Develop training modules to improve sales effectiveness.

5. Product Launching / Market Survey & Reporting

• Conduct market needs assessment and feasibility surveys.
• Prepare and execute launch plans for new products, ensuring impactful entry into the market.

6. Product Coordination & Promotion

• Design and implement promotional schedules for new products.
• Organize product meetings, campaigns, and dealer engagement programs.

7. Product Strategy Development

• Create unique sales and promotion strategies, especially for concept-based or new-to-market products.
• Develop go-to-market strategies to build product acceptance and market share.

Preferred candidate profile

• Excellent communication and presentation abilities
• Product management and lifecycle knowledge
• Market research and competitive analysis
• Sales enablement and training expertise
• Ability to coordinate across cross-functional teams