Role Overview
The Manager – IoT Marketing & Sales will be the business engine of our IoT Product Division. This individual will be responsible for building market presence, generating revenue pipelines, and closing enterprise deals for Habilelabs' IoT product suite. This is an end-to-end ownership role — from crafting go-to-market strategy to landing key accounts.
Key Responsibilities
Marketing
- Develop and execute comprehensive go-to-market (GTM) strategies for Habilelabs' IoT product portfolio
- Drive product positioning, messaging, and competitive differentiation in the IoT/IIoT market
- Create high-impact marketing collateral — case studies, whitepapers, product brochures, and pitch decks
- Plan and execute digital marketing campaigns (SEO, LinkedIn, email) to generate qualified leads
- Represent Habilelabs at industry events, trade shows, webinars, and government tenders
- Collaborate with the product team to align roadmap priorities with market demand and customer feedback
Sales
- Own the full B2B sales cycle — prospecting, demos, proposals, negotiation, and closures for IoT products
- Build and manage a healthy sales pipeline targeting industries such as manufacturing, ports, power, smart cities, and logistics
- Identify and pursue government and enterprise tenders (e.g., access control systems, smart infrastructure)
- Develop and manage key account relationships with CXOs, procurement heads, and system integrators
- Coordinate with pre-sales and technical teams to deliver compelling solution demonstrations
- Achieve quarterly and annual revenue targets for the IoT division
- Maintain accurate CRM records and provide regular sales forecasting and reporting to leadership
Qualifications & Experience
- 5–10 years of experience in B2B sales and/or marketing of IoT, hardware+software, or technology products
- Proven track record of closing enterprise or government deals worth ₹50 lakhs or more
- Strong understanding of IoT ecosystems — sensors, connectivity (MQTT, LoRa, 4G/5G), cloud platforms, and edge computing
- Excellent communication, storytelling, and presentation skills for senior stakeholder engagement
- Proficiency with CRM tools (zoho) and marketing automation platforms
- MBA in Marketing / Sales or B.Tech in Electronics/Computer Science with relevant experience
- Willingness to travel for client meetings, events, and site visits
What We Offer
- Opportunity to own and shape an entire product division's commercial success
- Work directly with the CEO and senior leadership on strategic decisions
- Competitive CTC with performance-linked incentives
- Exposure to marquee government and enterprise projects across India
- Fast-paced, entrepreneurial culture at a rapidly scaling AWS Advanced Partner
- Health insurance, learning budget, and flexible work arrangements
