Manager/ Senior Manager Product Marketing
Cambridge
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New Delhi, India Full Time  • Senior level Posted 4 Weeks, 1 Day ago www.naukri.com
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About the Job
  • Drive revenue retention and expansion through structured upsell and cross-sell initiatives.
  • Partner with sales teams to increase multi-product penetration within existing accounts.
  • Identify churn risks and implement proactive engagement plans to enhance market share.
  • Develop and execute institutional marketing strategies to strengthen relationships across schools and higher education segments.
  • Create segmentation-driven growth plans for priority and strategic accounts.
  • Lead engagement with high-value institutional stakeholders to drive long-term partnerships.
  • Define and drive clear brand positioning across institutional segments, ensuring differentiated value propositions.
  • Develop integrated communication frameworks aligned to target audiences, market maturity, and GTM strategy.
  • Enhance brand visibility and thought leadership presence across institutional networks.
  • Safeguard and strengthen brand positioning across schools, institutes, parents, and learners, ensuring strict adherence to global and regional brand guidelines.
  • Plan and oversee consistency of all marketing collaterals and communication both offline and online, managing reputation risks and ensuring responsible brand representation in market-facing initiatives.
  • Conceptualize and execute awareness campaigns targeted at parents and learners to improve brand recall and consideration through digital, on-ground, and partner-led initiatives.
  • Drive measurable engagement (registrations, enquiries, event participation) and align campaigns with key academic cycles and admissions windows.
  • Lead end-to-end management of webinars and institutional workshops (concept to post-event conversion tracking), ensuring structured pre-event promotion and post-event follow-up.
  • Improve pipeline contribution from engagement initiatives and train/enable field teams on brand messaging and campaign positioning.
  • Utilize marketing collateral and content assets effectively and ensure cross-functional alignment between Marketing, Sales, and Product.

Job Requirements

  • Master's degree in marketing or business management is required.
  • 12+ years of progressive marketing leadership experience, including strong exposure to integrated digital and offline campaigns, B2B marketing, and product marketing.
  • Demonstrated success in driving high-impact institutional (B2B) and B2B2C campaigns.
  • Strong analytical capability with experience translating data into strategic marketing decisions.
  • Proven track record of delivering measurable brand and revenue outcomes.
  • Experience in education, assessment, or English learning products is preferred.
  • Strong expertise in brand positioning, communication strategy, and market segmentation.
  • Exceptional written and verbal communication skills with the ability to craft compelling narratives for institutional leaders, parents, learners, and internal stakeholders.
  • Excellent stakeholder management skills with the ability to influence senior internal and external audiences.
  • Ability to lead cross-functional collaboration across Sales, Operations, Product, and other business functions.
  • Strategic thinker with strong execution discipline and attention to detail.
  • High degree of ownership, accountability, and comfort operating in complex, multi-stakeholder environments.
About Cambridge
New Delhi, India
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