Drive revenue retention and expansion through structured upsell and cross-sell initiatives.
Partner with sales teams to increase multi-product penetration within existing accounts.
Identify churn risks and implement proactive engagement plans to enhance market share.
Develop and execute institutional marketing strategies to strengthen relationships across schools and higher education segments.
Create segmentation-driven growth plans for priority and strategic accounts.
Lead engagement with high-value institutional stakeholders to drive long-term partnerships.
Define and drive clear brand positioning across institutional segments, ensuring differentiated value propositions.
Develop integrated communication frameworks aligned to target audiences, market maturity, and GTM strategy.
Enhance brand visibility and thought leadership presence across institutional networks.
Safeguard and strengthen brand positioning across schools, institutes, parents, and learners, ensuring strict adherence to global and regional brand guidelines.
Plan and oversee consistency of all marketing collaterals and communication both offline and online, managing reputation risks and ensuring responsible brand representation in market-facing initiatives.
Conceptualize and execute awareness campaigns targeted at parents and learners to improve brand recall and consideration through digital, on-ground, and partner-led initiatives.
Drive measurable engagement (registrations, enquiries, event participation) and align campaigns with key academic cycles and admissions windows.
Lead end-to-end management of webinars and institutional workshops (concept to post-event conversion tracking), ensuring structured pre-event promotion and post-event follow-up.
Improve pipeline contribution from engagement initiatives and train/enable field teams on brand messaging and campaign positioning.
Utilize marketing collateral and content assets effectively and ensure cross-functional alignment between Marketing, Sales, and Product.
Job Requirements
Master's degree in marketing or business management is required.
12+ years of progressive marketing leadership experience, including strong exposure to integrated digital and offline campaigns, B2B marketing, and product marketing.
Demonstrated success in driving high-impact institutional (B2B) and B2B2C campaigns.
Strong analytical capability with experience translating data into strategic marketing decisions.
Proven track record of delivering measurable brand and revenue outcomes.
Experience in education, assessment, or English learning products is preferred.
Strong expertise in brand positioning, communication strategy, and market segmentation.
Exceptional written and verbal communication skills with the ability to craft compelling narratives for institutional leaders, parents, learners, and internal stakeholders.
Excellent stakeholder management skills with the ability to influence senior internal and external audiences.
Ability to lead cross-functional collaboration across Sales, Operations, Product, and other business functions.
Strategic thinker with strong execution discipline and attention to detail.
High degree of ownership, accountability, and comfort operating in complex, multi-stakeholder environments.
