Position: Assistant Manager Marketing Lighting

Industry: Lighting Solutions

Location: Noida

Reports to: CEO

Key Responsibilities:

1. Product Management

• Manage the lifecycle of lighting products (LED bulbs, battens, floodlights, streetlights, decorative lights etc.).
• Coordinate with R&D and production teams for new product launches.
• Monitor product performance and suggest improvements based on market feedback.
• New product launch, Product positioning & pricing strategy
• Analyze sales data, product performance, pricing trends, and region-wise movement.

2. Marketing & Promotion Activities

• Plan and execute marketing campaigns to increase brand visibility.
• Develop promotional materials (brochures, digital content, POS).
• Organize dealer meets, exhibitions, and trade shows.

3. Scheme Planning & Execution

• Design and implement dealer/distributor incentive schemes.
• Track scheme performance and ensure timely communication to the sales team.
• Analyze ROI of schemes and recommend future strategies.

4. Market Research & Analysis

• Conduct competitor analysis and market trend studies.
• Track competitors' pricing, product features, and market positioning.
• Identify new opportunities for product positioning and pricing strategies.

5. Sales Support

• Work closely with sales teams to provide marketing tools and training about product features, USPs, and applications.
• Assist in achieving quarterly and annual sales targets through marketing initiatives.

6. Digital Marketing

• Manage social media presence and online campaigns.
• Coordinate website updates and SEO activities.

Skills & Qualifications:

• BE/BTECH/MBA/PGDM in Marketing or related field.
• 6–10 years of experience in marketing, preferably in the lighting/electrical industry.
• Strong knowledge of product management and promotional strategies.
• Excellent communication and analytical skills.
• Proficiency in MS Office and digital marketing tools.