About the Role:
We are seeking a strategic and execution-driven Marketing Head for InstaNodes someone who understands the pulse of the Web3 ecosystem and has experience building visibility and adoption for a tech product in the global market.
You will lead the marketing charter for InstaNodes and play a key role in positioning the product, building thought leadership, driving B2B lead generation, and scaling its reach within developer and blockchain communities.
Key Responsibilities:
- Define and execute a comprehensive Web3 product marketing strategy for InstaNodes.
- Build the brand presence across relevant blockchain ecosystems, events, forums, and social platforms.
- Drive lead generation, funnel nurturing, and customer engagement through targeted B2B campaigns.
- Develop product messaging, positioning, and competitive differentiation tailored to developer and enterprise personas.
- Collaborate closely with product, sales, and engineering teams to align marketing with roadmap and technical narratives.
- Own the content marketing pipeline (whitepapers, blogs, use cases, community updates, and announcements).
- Spearhead community-led growth through ambassador programs, webinars, events, and partnerships.
- Analyze campaign performance, community feedback, and marketing KPIs to iterate and improve strategies.
- Manage agency or internal resources for design, SEO, paid ads, and influencer relations when required.
- Represent InstaNodes at industry events, Web3 conferences, and digital media opportunities.
What Were Looking For:
- 5-10 years of experience in marketing, with at least 2-3 years in Web3 or blockchain domains.
- Proven track record of leading marketing for a B2B tech product, preferably within Web3 or infrastructure tools.
- Deep understanding of crypto user segments, developer personas, and community-driven marketing.
- Experience in positioning technical products in Web3
- Excellent written and verbal communication skills; ability to create and guide content that resonates with a technical audience.
- Strong project management skills and ability to work cross-functionally with product and growth teams.
- Passion for decentralization, crypto ecosystems, and emerging blockchain trends.
Nice to Have:
- Experience working with Layer 0 to Layer 4 ecosystems, validators, and node operators.
- Hands-on experience with product analytics tools.
- Active presence or network in the Web3 marketing and ecosystem space.
