Job Title: Marketing Manager

Experience Required: 15–18 Years

Industry: Manufacturing (PVC Products)

Company: Orient PVC Manufacturing Company

Location: South India(Chennai, Kerala, Goa, Karnataka, Telangana, and Andhra Pradesh.)

Position Overview

Orient PVC Manufacturing Company is seeking a highly experienced and strategic

Marketing Manager to lead marketing initiatives across B2B (Business-to-

Business) and B2G (Business-to-Government) segments. The ideal

candidate will be responsible for driving brand growth, developing market

penetration strategies, managing key accounts, and supporting sales with

impactful marketing programs aligned with our PVC product portfolio.

Key Responsibilities

Strategic Marketing & Planning

 Develop and implement comprehensive marketing strategies to

strengthen the company’s position in B2B and B2G markets.

 Conduct market research, competitive analysis, and customer insights to

identify opportunities for growth in PVC product segments.

 Build annual marketing budgets, plans, and ROI-based performance

metrics.

Business Development Support

 Work closely with the sales team to develop marketing campaigns aimed

at industrial clients, contractors, government bodies, and infrastructure

projects.

 Support tendering and government procurement processes with accurate

product documentation, presentations, and promotional material.

Brand Management & Product Positioning

 Enhance the brand visibility of Orient PVC through targeted campaigns,

trade shows, exhibitions, digital marketing, and industry partnerships.

 Develop product positioning, pricing strategies, and go-to-market plans

for new and existing PVC product lines.

Digital & Content Marketing

 Oversee digital marketing initiatives including website management,

SEO/SEM, social media, email campaigns, and content creation for

B2B/B2G audiences.

 Create technical and marketing content such as catalogues, brochures,

product videos, case studies, and whitepapers.

Stakeholder Engagement

 Build and maintain strong relationships with key decision-makers,

government departments, industry associations, consultants, and major

contractors.

 Represent the company in industry events, government meetings, trade

councils, and PVC industry forums.

Team Leadership & Cross-Functional Collaboration

 Lead and mentor the marketing team to ensure smooth execution of

campaigns and projects.

 Collaborate with R&D, Production, Sales, and Supply Chain teams to align

marketing activities with business goals.

Qualifications & Experience

 Bachelor’s Degree in Marketing, Business Administration, or related field.

MBA/PGDM preferred.

 15–18 years of marketing experience in manufacturing, building

materials, industrial products, or PVC-related industries.

 Proven track record in B2B and B2G marketing, government liaison, and

tender support.

 Strong understanding of industrial buying behaviour and public

procurement processes.

 Expertise in digital marketing, brand development, and product

management.

 Excellent communication, negotiation, leadership, and project

management skills.

Key Competencies

 Strategic Thinking & Market Insight

 Strong B2B/B2G Relationship Management

 Technical Product Understanding (PVC Products Preferred)

 Budget Planning & ROI Analysis

 Team Leadership & Collaboration

 Excellent Presentation & Communication Skills

Preferred Traits:

 Industry knowledge in OPVC, PVC or similar manufacturing verticals.

 Comfortable working in a hybrid/on-site model with flexibility as per

business needs.

 Goal-oriented mindset with a focus on securing and executing high-value

orders.