Job Title: Performance Marketing Manager Digital Acquisition

Location: Mumbai (Goregaon)

Department: Credit Card

Role Overview

We are looking for a Performance Marketing Manager to drive digital customer acquisition across paid channels. The role will be responsible for managing end-to-end performance campaigns across search, social, and display platforms, with a strong focus on data-driven optimization, funnel management, and ROI improvement

The ideal candidate should have hands-on experience managing large performance marketing budgets, scaling acquisition campaigns, and working closely with product, analytics, and agency teams.

Key Responsibilities :

Performance Campaign Management

• Plan, execute, and optimize paid acquisition campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, and other digital channels
• Manage SEM campaigns including keyword strategy, bidding optimization, and conversion tracking
• Scale performance campaigns while maintaining efficiency metrics like CPL, CAC and ROAS

Budget & ROI Management

• Manage and allocate large monthly digital marketing budgets
• Continuously optimize campaigns to improve conversion rates and cost efficiency
• Drive performance against acquisition targets and business KPIs

Data & Analytics

• Track and analyze campaign performance using tools such as Google Analytics, platform dashboards, and internal data sources
• Run A/B tests across creatives, landing pages, and targeting strategies
• Identify insights to improve campaign efficiency and funnel conversion

Channel & Funnel Optimization

• Work closely with product and tech teams to improve digital acquisition journeys
• Optimize landing pages, lead flows, and attribution tracking to improve conversion
• Drive experimentation and continuous improvement across campaigns

Stakeholder & Agency Management

• Coordinate with internal teams including product, analytics, compliance, and tech
• Manage external performance marketing agencies and ensure campaign delivery against targets
• Present campaign performance insights and optimization plans to stakeholders

Qualifications & Experience

• 5-8 years of experience in performance marketing
• MBA / PGDM
• Strong hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads
• Experience managing large-scale acquisition campaigns and budgets
• Strong understanding of digital marketing funnels, attribution, and conversion tracking
• Analytical mindset with ability to interpret campaign data and derive insights
• Experience in BFSI / fintech / lending products preferred
• Familiarity with Google Analytics, marketing dashboards, and tracking tools

Preferred Attributes

• Experience driving acquisition for credit cards, loans, or financial products
• Strong problem-solving and experimentation mindset
• Ability to work in a fast-paced, data-driven environment