Define the product strategy and roadmap Own the product lifecycle from requirements gathering through production and release.
Responsible for deliverables to support product release as well as GTM (Product collaterals like Product release communication, Product data sheet etc)
Collect, manage and maintain traceability of requirements from all stakeholders across product releases
Determines customers' needs and desires by specifying the research needed to obtain market information.
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
Assesses market competition by comparing the company's product to competitors' products.
Provides source data for product line communications by defining product marketing communication objectives.
Obtains product market share by working with sales and pre-sales to develop product sales strategies.
Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
Perform product demos to customers and develop relationships in key clients
Promote the product to sales teams through sales training sessions, webinars, newsletters and other mechanisms
Develop and deliver training to technical sales support
Contributes to team effort by accomplishing related results as needed.
