Product Manager Mobile App & Website (Hospital & Lab)

Role Overview

The Product Manager Mobile App & Website will own and drive the end-to-end digital product strategy for hospital and laboratory platforms across mobile applications (iOS & Android) and web experiences.

This role is responsible for building patient-centric, doctor-friendly, and operationally efficient digital journeys that improve patient acquisition, engagement, clinical coordination, operational efficiency, and revenue growth.

The ideal candidate combines strong product thinking, healthcare domain understanding, data-driven decision-making, and cross-functional leadership to deliver scalable, secure, and high-impact digital healthcare products.

Key Responsibilities

1. Mobile & Web Product Ownership

• Own the complete product lifecycle for hospital and lab digital platforms—from discovery, roadmap creation, development, launch, and continuous optimization.
• Define, prioritize, and deliver features across:

• Patient onboarding & registration
• OPD/IPD appointment booking
• Doctor discovery & profiles
• Slot management & scheduling
• Diagnostics & lab test bookings
• Teleconsultation & follow-ups
• Digital payments & invoices
• Reports access & downloads
• Post-care engagement & reminders

• Ensure consistent UX/UI and functional parity across mobile apps and web platforms.
• Maintain clinical accuracy, brand consistency, and regulatory alignment across all digital touchpoints.
• Act as the final decision-maker for product trade-offs balancing business goals, patient needs, clinical workflows, and compliance requirements.

2. Data-Driven Product & Growth Optimization

• Define and track product success metrics including:

• DAU / MAU
• Lead-to-appointment conversion rate
• Booking success & drop-off rates
• App uninstall rate & crash-free sessions
• Bounce rate, session duration, and repeat usage

• Use analytics tools (GA, Firebase, Mixpanel, Amplitude, etc.) to:

• Identify funnel leakages and UX friction points
• Analyze patient and doctor behavior patterns

• Run A/B tests and experiments across onboarding, booking, checkout, reports access, and engagement flows.
• Convert insights into clear product hypotheses and prioritized enhancements aligned with hospital revenue, operational efficiency, and patient satisfaction.

3. Cross-Functional Leadership & Execution

• Work closely with:

• Engineering & architecture teams
• UI/UX designers
• QA & release teams
• Marketing & growth teams
• CRM, operations, and clinical stakeholders

• Drive Agile/Scrum processes, including:

• Sprint planning and backlog grooming
• Daily stand-ups and sprint reviews
• Retrospectives and release planning

• Create and maintain:

• Product Requirement Documents (PRDs)
• User stories and acceptance criteria
• Wireframes and journey flows
• Release notes and product documentation

• Ensure on-time, high-quality delivery with focus on performance, scalability, and system reliability.

4. Stakeholder, User & Clinical Collaboration

• Act as the voice of patients, doctors, and hospital operations during product planning and execution.
• Conduct:

• User interviews and usability testing
• NPS and patient feedback analysis
• Workshops with doctors, front-desk, and care teams

• Collaborate with customer support and care coordinators to:

• Identify recurring issues
• Improve self-service journeys
• Reduce manual dependency

• Present product performance, insights, and roadmaps to senior leadership and business stakeholders.

5. Healthcare Compliance, Reliability & Scalability

• Ensure compliance with:

• Healthcare data privacy standards
• Patient consent frameworks
• HIPAA-like practices and local healthcare regulations

• Partner with tech teams to:.

• Improve app stability, load time, and uptime
• Reduce crashes and technical debt

• Design scalable solutions supporting:

• Multi-location hospitals and labs
• Multiple doctors and specialties
• International and medical tourism patients

• Own integrations with:

• HIS, LIS, EMR systems
• CRM and marketing automation tools
• Payment gateways and third-party health platforms

6. Innovation & Future Roadmap

• Identify and evaluate opportunities for:

• AI-driven symptom triage and decision support
• Personalization and smart recommendations
• Automated reminders and follow-ups

• Conceptualize features for:

• Chronic care management
• Preventive health packages
• Memberships, loyalty programs, and subscriptions

• Continuously benchmark against leading hospital apps, diagnostic platforms, and digital health startups to maintain competitiveness.

Required Qualifications

• Bachelor’s degree in Engineering, Computer Science, Healthcare Management, or related field.
• 4–8+ years of product management experience, preferably in healthcare, health-tech, SaaS, or consumer apps.
• Proven experience managing mobile apps (iOS & Android) and web platforms.
• Strong understanding of hospital workflows, diagnostics, or patient journeys (preferred).

Key Skills & Competencies

• Product strategy & roadmap planning
• Agile / Scrum execution
• Data analysis & experimentation
• UX thinking & journey mapping
• Stakeholder & leadership communication
• Healthcare compliance & system integrations
• Tools: JIRA, Confluence, Figma, GA/Firebase/Mixpanel, CRM & HIS/LIS systems

Success Metrics (KPIs)

• Increase in appointment and lab booking conversion rates
• Reduction in drop-offs and support tickets
• Improvement in patient NPS and engagement metrics
• App stability, uptime, and crash-free sessions
• Revenue contribution from digital channels