Key Skills: Product Management, Product Marketing, Go-to-Market Strategy, Portfolio Management, Energy Solutions, Battery & Electronics, International Business Development (APAC, EMEA, NA)

Roles & Responsibilities:

1. Product Strategy & Portfolio Management

• Conduct market research, competitor benchmarking, and analyze customer feedback to define product strategies.
• Develop product positioning, pricing, and USPs tailored to regional markets (India, MENA, Africa, SEA).
• Identify portfolio gaps and collaborate with R&D and sourcing teams to initiate new product development (NPD) initiatives.

2. Go-to-Market (GTM) Strategy

• Design and execute GTM plans for new product launches, including messaging, target segments, channel strategy, and pricing.
• Enable channel partners through product training, demo kits, sales collateral, and case studies.
• Track and drive launch success metrics, including revenue targets, market penetration, and brand recall.

3. Product Marketing

• Create, update, and manage technical and commercial product documentation such as spec sheets, comparison charts, FAQs, and videos.
• Collaborate with Marcom teams for region-specific campaigns, exhibitions, and content creation.
• Maintain internal knowledge hubs, including competitive analysis decks, positioning matrices, and global product catalogs.

4. Cross-Functional Collaboration

• Act as a bridge between sales, R&D, sourcing, quality, and marketing teams.
• Provide strategic input for product rationalization, certifications, and roadmap adjustments.
• Support pricing committees with cost-benefit analysis and pricing strategy recommendations.

5. International Business Focus

• Adapt product strategies, packaging, and positioning for export markets considering grid behavior, regulations, and customer segments.
• Collaborate with international business heads to optimize product strategy for lithium, hybrid, off-grid, and solar inverter segments.
• Monitor regional trends, such as lithium adoption in emerging markets, and update tactical plans accordingly.

Experience Required:

• 5 - 8 years of experience in product management, strategy, or marketing, ideally in energy, battery, electronics, or solar sectors.
• Proven experience in product positioning, GTM strategy, and portfolio management.
• Experience in international business development (APAC, EMEA, NA) is a plus.
• Strong cross-functional collaboration, communication, and stakeholder management skills.

Education: B.Tech M.Tech (Dual), B.E., B.Tech, Masters