Key Responsibilities

Product Development & Innovation

• Lead development of new biscuit products, variants, pack sizes, and recipe improvements from concept to commercialization.
• Collaborate with R&D and manufacturing teams to optimize formulations, shelf life, texture, and taste while ensuring cost efficiency.
• Drive renovation of existing products to improve quality, cost, or consumer appeal.

Consumer & Market Insights

• Analyze consumer behavior, taste preferences, price sensitivity, and consumption occasions within the biscuits, cakes, rusks category.
• Conduct market research, sensory tests, and competitive benchmarking to identify white spaces and innovation opportunities.
• Track competitor launches, pricing, grammage, claims, and promotions.

Product Strategy & Portfolio Management

• Develop category and product strategies aligned with business growth, margin targets, and brand positioning.
• Manage product mix, SKU rationalization, pricevalue architecture, and pack-size strategy.
• Define product positioning, claims, and communication briefs for ATL/BTL campaigns.

Go-to-Market & Launch Excellence

• Lead go-to-market planning for new product launches, including pricing, channel strategy, trade schemes, and launch phasing.
• Coordinate with Sales and Trade Marketing teams to ensure effective in-market execution and visibility.

Cross-functional Collaboration

• Act as the central interface between Marketing, R&D, Manufacturing, Quality, Supply Chain, Sales, and Finance.
• Ensure smooth scale-up from pilot to commercial production with minimal quality or supply disruptions.

Performance Tracking & Optimization

• Monitor product performance across key KPIs such as sales, market share, margins, distribution, and consumer feedback.
• Initiate corrective actions for underperforming SKUs and drive continuous improvement initiatives.

Regulatory, Quality & Compliance

• Ensure all products meet FSSAI, labelling, food safety, and internal quality standards.
• Work closely with Quality and Regulatory teams to ensure compliant claims, ingredients, and packaging information.

Qualifications & Experience

• MBA in Marketing / Business Management (preferred).
• 5+ years of experience in Product / Brand Management within FMCG, preferably in Biscuits, Bakery, or Food categories.
• Strong understanding of food product development, manufacturing constraints, and cost drivers.
• Experience managing high-volume SKUs, price points, grammage, and margins.
• Excellent analytical, project management, and stakeholder management skills.
• Creative, consumer-focused mindset with strong execution capability.
• Proficiency in MS Excel, PowerPoint, market research tools, and basic financial analysis.

Key Competencies

• Consumer Insight & Category Thinking
• Product Innovation & Renovation
• Cost–Value Optimization
• Cross-functional Leadership
• Data-driven Decision Making
• Launch & Execution Excellence
• Marketing Plan & Execution across Traditional & Digital Platforms
• Nielsen & Household Panel