Product Manager - Orthopedics
The Briminc Softech
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Mumbai, Maharashtra, India Full Time  • Senior level Posted 3 Weeks, 6 Days ago in.linkedin.com
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About the Job
Job Title:

Sr. Product Manager / Product Manager

Therapy Area:

Orthopedics

Location:

Mumbai

Qualification:

B.Pharm with MBA

Age Criteria:

Below 35 years

Role Purpose

To drive brand growth and marketing strategy for Orthopedic products by developing effective brand plans, executing marketing initiatives, and supporting the sales team to achieve business objectives.

Key Responsibilities
  • Develop and execute
annual brand strategy and marketing plans

for Orthopedic portfolio.

  • Design
promotional campaigns, marketing inputs, and brand communication

.

  • Conduct
market analysis, competitor tracking, and sales performance evaluation

.

  • Work closely with
Sales team to drive brand visibility and prescription generation

.

  • Plan and execute
CME programs, KOL engagement, and doctor promotion activities

.

  • Monitor
brand performance, sales trends, and ROI of marketing activities

.

  • Coordinate with
medical, regulatory, and supply chain teams

for smooth product management.

  • Develop
scientific promotional materials

(visual aids, leave-behinds, digital content).

  • Support
new product launches and lifecycle management

of existing brands.

Key Skills Required
  • Strong
brand management and marketing strategy

skills

  • Knowledge of
Orthopedic therapy segment
  • Market research and competitor analysis
  • Product launch planning
  • Sales team coordination and field engagement
  • Strong
communication and presentation skills
Experience
  • 5–8 years experience

in Pharmaceutical Marketing

  • Minimum
2–3 years experience in Product Management
  • Experience in
Orthopedic / Pain Management therapy area preferred
About The Briminc Softech
Mumbai, Maharashtra, India
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