Key Deliverables of the Job

1. Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions

• Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
• Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
• Data Analysis and Data Mining leading to facilitating marketing decisions

2. Development of Brand Development Strategy

• Preparation of marketing mix
• Development of Brand positioning/ Product differentiation techniques
• Managing Brand life cycle

3. Development of marketing activities and product promotional campaigns (marketing programs)

• Usage of analytical tools to identify problems and make decisions
• Customer Segmentation & targeting
• Design & Development of Promotional inputs
• Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.

4. Development of brand positioning, communication strategies and promotional tools & inputs

• Development/ Usage of communication strategy & tools
• Train the field force in using these in-clinic communication drivers

5. Direct marketing and promotional activities to most opportunistic market segments to maximise penetration

• Explore/ Identify potential market segments & new frontiers
• Leverage new business opportunities/ business alliances
• Saliency based input planning

6. Liaison with production & supply chain department to ensure availability of stocks as per billing plans

7. Developing Customer Relation Activities in influencing decision-makers / influencers

• Key customer Development (CRM activities)
• Interaction & Negotiation with customers directly through customer visits

8. Driving implementation through the sales team

• Training of sales force for implementation of promotional strategy, USPs etc
• Review on effectiveness of strategies, tools etc
• Feedback from internal customers (employees, line managers etc.)
• Interaction with colleagues (phone calls, personal interaction, meetings etc)
• Travel to locations to oversee implementation of marketing programs

9. Review of financial budgets, return on investments etc.

• Maximise Gross Margins & contribution from the assigned portfolio
• Tactical interventions including line extensions for maximising profits

10. Ensuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.

11. Networking/ Self Learning & Development

• External Networking
• Self learning and development to understanding the contemporary practices, future evolution etc