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ob Overview

We are looking for a Product Marketing Associate who will work closely with the product and growth teams to craft compelling product narratives, drive go-to-market initiatives, and enable customer adoption. This is a high-agency role with exposure to product positioning, messaging, customer research, sales enablement, and campaign execution.

Requirements

• 1-3 years of experience in SaaS / fast-growth startups, preferably in product marketing, content marketing, or go-to-market roles.
• Strong storytelling, communication, and analytical skills.
• Ability to simplify complex product features into customer-friendly messaging.
• Growth mindset, creativity, and a bias for execution.

Key Responsibility Areas (KRAs)

As we scale rapidly, the Product Marketing team acts as the voice of the product to the market. Your responsibilities include:

1.Messaging & Content Creation

• Convert product features into compelling stories and content.
• Create YouTube explainer videos using AI voiceovers to simplify complex features.
• Push product features on LinkedIn via the company page with engaging narratives.
• Drive monthly newsletters across WhatsApp and email.
• Organize webinars on product updates with existing clients.

2.Sales & CSM Enablement

• Conduct bi-weekly training sessions with the sales team on the latest features, positioning, and objections.
• Conduct weekly training sessions with the CSM team to ensure consistent customer communication.
• Ensure sales decks are always updated with the latest product upgrades.
• Ensure partner decks are updated and aligned with co-marketing opportunities.
• Deliver custom decks for specific clients whenever required.

3.Go-to-Market & Product Launches

• Execute GTM strategies for new product launches with clear positioning and messaging.
• Collaborate with product managers and growth teams to ensure launch readiness.

4.Social Media Strategy & Execution

• Own and execute the social media strategy across company's platforms as needed.
• Repurpose long-form content (blogs, webinars, decks, case studies) into short-form social content.
• Track and report on social performance metrics and optimize based on insights.
• Ensure consistency in brand voice, positioning, and visual identity across all social touchpoints.
• Support campaign-driven social pushes for GTMs, events, announcements, and partnerships.

5.Customer & Market Insights

• Conduct customer research and competitor analysis to sharpen positioning.
• Translate insights into messaging and campaign strategies.

6.Website & Collateral Management

• Ensure the company website is always up to date with the latest product features, case studies, and collateral.
• Create case studies, blogs, one-pagers, and assets for sales and marketing campaigns.

7.Cross-Functional Collaboration

• Work closely with founders, product managers, sales, and success teams to align product storytelling across all touchpoints.

Interview Best Practices

• Keep a notebook & pen handy for quick notes.
• Ensure a professional setting with your camera on—we value interactive, engaging discussions.
• Rounds 2 and 3 may include in-office presentations/discussions, so please plan accordingly.

About the Company

• Vision: BIK helps e-commerce companies in India unlock more revenue. We work with leading players like Lego, Duroflex, Tata Brands, Imagine & Tranformer table. With our products

BIK.ai

and

Manifest.ai

, our goal is to become the global leader in marketing automation.

• Scale: We already process 1B+ events annually, growing rapidly month over month.
• Fuel: Backed by Sequoia Capital and Y Combinator, with strong monetization from early days and healthy revenue growth.
• People: A culture of high challenge, high reward—designed for those who want to solve big problems and grow fast.