Product Marketing Executive
Smart Source
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Mumbai, India Full Time  • Senior level Posted 3 Weeks, 5 Days ago www.naukri.com
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About the Job

Role Overview - We are looking for a dynamic and results-driven Product Marketing Executive to drive product positioning, go-to-market strategy and marketing execution for our Consumer & Gaming PC portfolio. This role requires strong ownership of product launches, campaign execution, cross-functional coordination, and performance analysis. The ideal candidate should combine analytical thinking with creative storytelling to drive business growth and brand differentiation.

Key Responsibilities:

1. Product Marketing & GTM Ownership

  • Lead end-to-end GTM planning and execution for new product launches and refreshes
  • Develop product positioning, messaging frameworks and value propositions
  • Coordinate with Sales, Digital, Channel Marketing and Creative teams to ensure seamless execution
  • Ensure timely availability of marketing assets across channels
2. Launch Planning & Execution
  • Develop detailed launch calendars and campaign roll-out plans
  • Drive launch toolkits: presentations, product notes, FAQs, sales training decks
  • Work closely with regional teams to align on execution priorities
3. Product Messaging & Callout Ideation
  • Translate technical specifications into compelling consumer benefits
  • Develop sharp product callouts and competitive differentiation stories
  • Collaborate with creative agencies for campaign creatives and POSM
4. Competitive & Market Intelligence
  • Conduct regular competitor benchmarking (pricing, promotions, messaging)
  • Track industry trends in consumer electronics and gaming segments
  • Provide insights and recommendations to enhance portfolio competitiveness
Ideal Candidate Profile:
  • MBA (Marketing) or equivalent qualification
  • 2-3 years of experience in Product Marketing / Category Marketing / Brand Marketing (preferably in IT, consumer electronics or technology)
  • Strong understanding of GTM frameworks and product lifecycle management
  • Good grasp of Digital Marketing fundamentals (SEM, Paid Media, Performance campaigns)
  • Strong analytical skills with ability to interpret data and drive action
  • Excellent communication and presentation skills
  • Strong stakeholder management and execution focus
  • Interest and passion for technology, gaming and consumer electronics
Interested Candidates can drop their cvs at nishas@smart-source.in
Regards
Nisha Singh
Smart Source
About Smart Source
Mumbai, India
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